SMS Messaging Policy

This SMS Messaging Policy (the “Policy”) applies to text messages, SMS, MMS, and similar mobile messages sent by or on behalf of LxR Brands USA (“LxR,” “we,” “our,” or “us”). It applies when you provide a mobile number, enroll in a messaging program, request a text response, communicate with us by text, or otherwise agree to receive mobile messages from us.

This Policy supplements our Privacy Policy and Terms and Conditions. If a particular program presents additional terms at enrollment, those program-specific terms also apply. Where local law provides stronger rights or protections, we will apply the requirements that govern that message and recipient.

1. Scope, managed businesses, and message programs

This Policy applies to LxR Brands USA and businesses or brands that LxR owns, controls, operates, manages, or is authorized to support (“LxR-managed businesses”). Examples may include ONTCSA, Leaf by Ramsey, LxR Distributions CA, Epictetus Distributions MD, and LxR Imports USA. This list is illustrative and may change as the managed portfolio changes.

Messages should identify the applicable business or program. Consent given to one business does not automatically become unrestricted marketing consent for every LxR-managed business. Cross-brand marketing requires consent language or another legal basis that covers the participating businesses. LxR may administer shared messaging technology, routing, customer support, consent records, and suppression lists for authorized operational and compliance purposes.

Replying STOP generally suppresses recurring messages from the sending number or program. You may contact LxR to request broader suppression across LxR-managed programs associated with your number, subject to legally permitted transactional or requested communications.

We may operate one or more messaging programs using local long-code numbers, toll-free numbers, short codes, alphanumeric sender IDs, verified messaging channels, or other provider-supported identifiers. Availability, sender format, and supported features differ by country, carrier, device, and program.

Enrollment in one program does not necessarily enroll you in every LxR messaging program. We may maintain separate preferences for account messages, service communications, operational alerts, surveys, and marketing messages.

2. Types of messages we may send

Transactional and account messages

These messages relate to an account, transaction, request, contract, or service relationship. They may include account notices, service confirmations, project updates, billing or payment notices, document requests, appointment reminders, delivery or fulfillment updates, account verification, password or security notices, and other communications reasonably necessary to provide or administer a requested service.

General, support, and relationship messages

We may respond to questions, follow up on service requests, coordinate projects, provide customer support, confirm business information, request feedback, or continue a conversation you initiated by phone, web form, email, or text.

Operational and security messages

We may send fraud-prevention, authentication, security, outage, compliance, safety, or urgent administrative notices. Some messages may be time-sensitive.

Marketing and promotional messages

Where permitted and with the consent required by applicable law, we may send announcements, offers, service promotions, invitations, campaigns, surveys, educational content, event information, or other commercial messages. Marketing consent is handled separately from consent needed to fulfill a transaction or respond to a request.

3. Consent and enrollment

You may enroll by submitting a form, selecting an unchecked consent box, texting a keyword, signing an agreement, requesting a text response, providing consent during an account or service process, or using another method disclosed at the point of collection.

When you select the optional SMS consent box on an LxR service-request form, that consent applies to LxR Brands USA and the LxR-managed business responsible for the request for the purposes stated beside the checkbox. It does not enroll you in unrelated managed-brand marketing programs. Leaving the box unchecked does not prevent you from submitting a request or purchasing goods or services.

By enrolling or asking us to text you, you represent that:

• you are the subscriber or customary user of the mobile number provided, or are authorized to provide consent for that number;
• the information you provide is accurate and current;
• you understand the disclosures presented at enrollment; and
• you authorize us and our messaging service providers to send messages for the disclosed purposes using automated or non-automated technology as permitted by law.

For transactional or relationship messages, your consent may arise from your request, account activity, service relationship, or other interaction where texting is an appropriate method of responding or administering the service. We will not treat a phone number supplied solely for a limited operational purpose as unrestricted marketing consent.

We may retain records of the consent language shown, enrollment source, date and time, phone number, program, IP address or device information where applicable, and subsequent preference or opt-out activity.

4. Marketing and promotional consent

When legally required, LxR will obtain prior express written consent before sending recurring marketing or promotional text messages. Consent may include authorization to use an automatic telephone dialing system, automated technology, or prerecorded/artificial voice where disclosed and permitted.

Withdrawing marketing consent will not cancel an existing order, contract, account, or service request. We may continue to communicate through non-SMS channels, and may send narrowly tailored non-marketing texts when separately requested or otherwise permitted by law.

5. Message frequency, timing, and charges

Message frequency varies based on the program, your account activity, your requests, and your communication preferences. Some programs are one-time or event-driven; others may send recurring messages.

Message and data rates may apply. Your wireless carrier, internet provider, roaming plan, and country-specific tariff determine any charges. LxR does not charge a separate fee merely to receive a text unless expressly disclosed for a particular service.

We seek to respect applicable quiet-hour, time-zone, and contact-frequency requirements. Urgent account, security, or service messages may be sent when reasonably necessary and legally permitted.

6. Opting out, HELP, and communication preferences

STOP

Reply STOP to opt out of recurring messages from the sending number or program. We may also recognize commonly accepted opt-out words such as END, CANCEL, UNSUBSCRIBE, or QUIT where supported. You may receive one final confirmation message stating that your opt-out has been processed.

Because different programs or sending numbers may maintain separate subscriptions, you may need to opt out separately from each program. You may also request assistance by emailing [email protected] or calling 619-627-0040.

We process opt-out requests as promptly as reasonably possible and in accordance with applicable law. An opt-out does not prevent us from responding to a later text you initiate, confirming a new request, or contacting you through another lawful channel.

HELP

Reply HELP for assistance or program information where supported. You may also contact us using the details at the end of this Policy.

Re-enrollment

After opting out, you may re-enroll by completing a new consent process, texting an authorized opt-in keyword such as START where supported, or otherwise giving fresh consent.

7. International messaging

International messaging is offered only in supported countries and is subject to local law, carrier requirements, sender-registration rules, and technical availability. Depending on location, applicable requirements may include the U.S. Telephone Consumer Protection Act and FCC rules, Canada’s anti-spam requirements, the EU or UK electronic-communications and data-protection frameworks, and comparable national laws.

International or roaming charges may apply. Sender IDs, short codes, toll-free numbers, two-way replies, MMS, keywords, and opt-out commands may not function identically in every country. Where a local reply command is unavailable, you may opt out by contacting us directly.

We may limit or suspend messaging to a country, region, carrier, or number when registration is unavailable, consent cannot be verified, delivery is unreliable, sanctions or legal restrictions apply, or provider rules prohibit the intended traffic.

8. Privacy, records, and mobile information

We may process your mobile number, name, message content, enrollment and consent records, opt-out status, timestamps, delivery status, carrier or country information, device or interaction data, account identifiers, and related service details. We use this information to deliver messages, provide support, administer accounts and services, maintain preference and compliance records, prevent fraud or abuse, troubleshoot delivery, and improve communications.

SMS consent and mobile information will not be sold, rented, or shared with third parties for their own marketing or promotional purposes. We may disclose information to carriers, messaging providers, CRM or support platforms, hosting and security providers, professional advisers, regulators, or other processors when reasonably necessary to operate the program, comply with law, protect rights, or complete a requested service.

Cross-border processing may occur where our providers operate internationally. We use safeguards appropriate to the applicable legal framework. For more information about privacy rights, retention, and contact options, see our Privacy Policy.

9. Delivery, compatibility, and carrier terms

Message delivery is not guaranteed. Wireless networks, internet services, devices, spam filters, number blocking, roaming restrictions, local regulations, and provider outages can delay or prevent delivery. Carriers are not liable for delayed or undelivered messages.

Not all devices or carriers support every SMS, MMS, link-preview, media, or two-way messaging feature. We may change sending numbers or providers while preserving valid consent and preference records as permitted by law.

10. Age and authority to use the number

You must be at least 18 years old or the age of legal majority in your jurisdiction to enroll without a parent or legal guardian. You must be authorized to use the mobile number you provide.

If your number is reassigned, disconnected, transferred, or no longer controlled by you, promptly opt out or contact us. We may use carrier or provider data to identify deactivated or reassigned numbers and suppress future messages.

11. Security, acceptable use, and prohibited content

Do not send passwords, full payment-card details, government identification numbers, sensitive health information, trade secrets, or other highly sensitive data by text unless we expressly provide an approved secure workflow. LxR will not ask you to disclose a complete password or full payment-card security code by ordinary SMS.

You may not use our messaging channels for unlawful, fraudulent, abusive, harassing, deceptive, infringing, malicious, or carrier-prohibited activity. We may block messages, suspend a program, preserve evidence, or report conduct when reasonably necessary to protect people, systems, providers, or legal rights.

Links in legitimate LxR messages should lead to domains controlled by LxR or clearly identified service providers. If a message appears suspicious, do not open its links; contact us independently using the information below.

12. Changes to this Policy

We may update this Policy as our messaging programs, providers, technologies, or legal obligations evolve. The revised version will be posted at this URL with an updated effective or revision date. Material changes may also be communicated through an appropriate channel when required.

13. Contact us

Questions, consent requests, complaints, and accessibility requests relating to SMS messaging may be directed to: